Kellogg's ready-to-eat cereal boxes are cheerful, colorful and a wealth of useful information.
Kellogg's has always reported on its packaging suggestions for improving one's diet.
In addition to a list of ingredients and information on allergens, it provides a very detailed nutritional table that allows you to know exactly the amount of nutrients and calories (both for 100 g of product and for each cup of cereal with milk) and from today also the GDAs.
WHAT ARE GDAs?
The GDA (Guideline Daily Amount) are the indicative daily quantities of calories and nutrients for a balanced diet. GDAs tend to be higher for the male population and lower for children and have been calculated based on official recommendations (COMA '91 and '94; SACN 2003).
Kellogg's has included them on the front of its packaging, to offer consumers more information and transparency, thus favoring increasingly conscious choices.
In short, nothing is left out in Kellogg's labels, and you can be sure that what is written on the outside is exactly what we will find inside.